Making use of unused retail space in subway stations, the Newsstand created an interesting pop-up business that celebrates the selling of independent periodicals and media.
Located in Brooklyn, US., The Newsstand is a make-shift periodical retail shop that is as easily set up as it can be taken down. Inside the shop, rather than selling the traditional fashion, news and gossip magazines and papers, The Newsstand prides itself in selling independently published media to subway goers.
This includes things like magazines and zines—smaller magazines—organized and put together by people like Lele Saveri. The Newsstand opened its doors on June 15th and will stay open seven days a week till its closure on July 20th. This pop-up business is a great marketing tool to promote independently published literature.
Hipster Pop-Up Newsstands
This Newsstand Pop-Up Business Supports Independent Publications
Trend Themes
1. Pop-up Retail - The trend of utilizing unused retail spaces creates opportunities for short-term, innovative and low-cost businesses.
2. Independent Publishing - An increasing trend in the market for discerning consumers who want fresh alternative voices, demanding creative and quality content.
3. Alternative Media - Alternative publications from independent sources, free from traditional gatekeeper restrictions, give voice and substance to unique perspectives and underserved markets.
Industry Implications
1. Retail - Retailers can start utilizing temporarily vacant spaces, pop-up stores, and strategies just like The Newsstand to make revenue while providing value to the community.
2. Media and Publishing - The growth of independent publishing businesses and the increasing demand for alternative perspectives leave room for innovation and experimentation for business entrepreneurs who want to introduce new voices.
3. Advertising and Promotion - Brands could get involved in supporting independent publications and partner with pop-up newsstands to promote their products while connecting with a niche community interested in independent media.