This Popular Demand video lookbook features the California-based holiday line as well as rising rappers Freddie Gibbs, Clyde Carson, Ty$ and Tory Lanez.
From an exclusive behind the scenes vantage point, the camera captures the hilarity and excitement of the lookbook shoot inside Young California studios. Popular Demand is a young, fresh brand which in less than a year has made enormous headway on the west coast of the United States.
The Popular Demand video displays its latest pieces which include winter hats in various colors as well as snap backs reading "Popular." Crew neck sweaters and t-shirts feature designs that play on the American flag image and use snake skin prints.
The entire Popular Demand collection can be found online at PopularDemandBrand.com and in over 100 retail locations in the United States.
Boastful Californian Collections
The Popular Demand Video Lookbook Features Freddie Gibbs
Trend Themes
1. California-based Apparel Lines - The rise of California-based clothing brands creates an opportunity for disruptive innovation in the apparel industry.
2. Innovative Fashion Photo Shoots - The use of behind-the-scenes footage in fashion lookbooks creates a new trend for the fashion industry.
3. Graphic Design-inspired Clothing - The use of graphic design and print-making techniques in clothing creates disruptive innovation opportunities for the fashion industry.
Industry Implications
1. Apparel - The apparel industry can tap into the trend of California-based clothing lines and develop new marketing strategies to appeal to younger consumers.
2. Fashion Photography - The use of behind-the-scenes footage in fashion lookbooks creates a new opportunity for fashion photographers and videographers to showcase their talents.
3. Graphic Design - The trend of graphic design-inspired clothing creates opportunities for graphic designers to collaborate with fashion brands and develop new product lines.