The large monetary commitment that most gyms require is enough to deter even the most dedicated of fitness buffs, which is why the POPiN gym's model may appeal to a wider grouping of gym-goers.
At POPiN, members can pay by the minute, lessening the likelihood of one not utilizing all the resources offered through a monthly flat fee. This gym was designed to suit the needs of those with lifestyles that don't always allow for regular, scheduled workouts. Users can check-in and out of the building through an accompanied app, which counts and tracks the time spent in the fitness center.
This gym hopes to attract more casual gym goers, or busy bodies, who use fitness centers one to two times a week, or sparsely, in between travels.
Pay-by-the-Minute Gyms
POPiN Gym Was Designed for Those with Hectic Schedules
Trend Themes
1. Pay-by-the-minute Gyms - Disruptive innovation opportunity: Expanding gym accessibility by offering a flexible payment model based on usage time.
2. On-demand Fitness - Disruptive innovation opportunity: Utilizing technology to enable users to check-in and out of fitness centers and track their time spent through an app.
3. Targeting Casual Gym Goers - Disruptive innovation opportunity: Creating gym models that cater to individuals who use fitness centers infrequently due to hectic schedules or travel commitments.
Industry Implications
1. Fitness Centers - Disruptive innovation opportunity: Implementing pay-by-the-minute models to attract more casual gym goers and increase utilization rates.
2. Mobile App Development - Disruptive innovation opportunity: Developing mobile apps that enable users to easily track their gym visits and pay for their usage in real-time.
3. Wellness and Health Services - Disruptive innovation opportunity: Providing accessible fitness options for individuals with hectic schedules or irregular workout patterns.