Popclik produces music technology such as headphones and speakers, and finds inspiration in an unlikely area: primate species. The brand was designed with the idea of an Alouatta primate, which is "defined as the most powerful land animal with its noise emission, producing howls heard up to 3 miles away," according to Package Inspiration. While this is an odd source to find ideas from when creating music tech, the reasoning makes perfect sense.
To bring these ideas to life, branding studio Chance Design represented this primal instinct with a monkey-like creature on the front of the company's products. The howl is represented through the open mouth of the animal, which was rendered in a basic black and white color scheme.
Primate Species Tech Branding
Popclik Finds Inspiration from the Alouatta Species
Trend Themes
1. Animal-inspired Branding - Companies finding inspiration from animals for product design and branding.
2. Innovative Color Schemes - Exploring the use of basic black and white color palettes to create bold and impactful designs.
3. Primal Sound Technology - Developing music technology that mimics the power and noise emissions of land animals such as primates.
Industry Implications
1. Technology - Incorporating animal-inspired designs in the development of music technology products and accessories.
2. Branding and Design - Assisting companies in creating unique and unconventional branding and design that draws inspiration from the natural world.
3. Music Industry - Incorporating primal sounds and technology into music production and live performances for a unique auditory experience.