I love how innocently childlike the Pop Up Fashion Editorial is. Like a children's pop up storybook, it tells quite the stylish tale. It is as though these model characters are journeying through the dark streets of their city in search of something truly fashionable -- perhaps the 'paragon' store that is seen at the end of the photo spread.
Shot by Vietnam-based fashion photographer Arnaud de Harven, the Pop Up Fashion Editorial also alludes to the love for and success of clothing pop up shops that have emerged all around the world. Cutely crafty, it is a rather simple concept that has been extremely well executed. The use of a predominantly white backdrop, which gives the urban setting a ghostly vibe, really allows the outfits to stand out.
Storybook Fashion Shoots
Arnaud de Harven's Pop Up Fashion Editorial is Cutely Childish
Trend Themes
1. Pop Up Fashion - The success of clothing pop up shops can inspire more fashionable editorial shoots.
2. Children's Storybook - The innocent and childlike nature of pop up storybook shoots can be a trending concept for fashion editorials.
3. Ghostly Urban Setting - Using a predominantly white backdrop can create a ghostly vibe in fashion editorials.
Industry Implications
1. Fashion - Pop up fashion shops and ghostly backdrops can inspire creative fashion editorials.
2. Photography - Innocent and childlike storybook themes can be a starting point for creative fashion photography.
3. Retail - The success of clothing pop up shops can translate into new retail concepts and strategies.