Nicki Minaj is adding to her resume smartphone game mogul with the release of 'Nicki Minaj: The Empire' in a collaboration with Glu Mobile that allows players to experience the journey to becoming rap pop stars. The game is designed as a challenge that gives players a taste of the celebrity songstress' universe, allowing them to create their own music, videos, branding and lifestyle. The immersive universe is themed to Minaj's own styling, allowing fans a better glimpse at what it is like to live her life.
The 'Nicki Minaj: The Empire' game is designed by the same team that puts together Kim Kardashian's notoriously popular 'Kim Kardashian: Hollywood.' The object of Minaj's game focuses on becoming a rap icon through creating the look, lifestyle and music in theme to the player's likes.
Stardom-Seeking Rapper Games
The 'Nicki Minaj: The Empire' Lets Players Virtually Become Pop Stars
Trend Themes
1. Celebrity Smartphone Games - The rise of celebrity smartphone games offers disruptive innovation opportunities for mobile gaming companies to collaborate with famous personalities and create immersive experiences for fans.
2. Virtual Fame Experience - The trend of virtual fame experiences presents disruptive innovation opportunities for developers to create games that allow players to simulate the journey to becoming pop stars, enabling fans to live out their dreams.
3. Artist-centered Gaming - The emergence of artist-centered gaming provides disruptive innovation opportunities for musicians to connect with their fans in a unique and interactive way, through personalized games that reflect their brand and lifestyle.
Industry Implications
1. Mobile Gaming - The mobile gaming industry is a key player in celebrity smartphone games and can capitalize on the trend by partnering with popular celebrities and developing engaging gaming experiences.
2. Music - The music industry has the opportunity to explore disruptive innovation by collaborating with game developers to create virtual fame experiences that allow fans to interact with their favorite artists and experience their journey to fame.
3. Entertainment - The entertainment industry can leverage the trend of artist-centered gaming to provide unique and immersive experiences for fans, blurring the lines between virtual and real-life fame.