PONS bed frames are targeting Millennials with new, chic and easy-to assemble designs. The new company is receiving attention from a tech-savvy generation with the release of frames that are equipped with USB charging ports, and is continuing to find ways to further convenience Millennials who value efficiency.
The company's CEO Ar-iaya Haile said: "Millennials are moving on average twice as often as previous generations ...the Pons bed frame is engineered to ship direct to your home via small package carriers, come together in a few minutes with no tools, and exhibit unparalleled sturdiness despite the fast assembly process."
The Pons bed frames can allegedly be assembled in less than five minutes without the use of tools and aim to create a more simplified, technology-enabled bedroom.
Millennial-Targeted Bed Frames
PONS Bed Frames Can Be Assembled Without Tools in Under 5 Minutes
Trend Themes
1. Chic Self-assembling Bed Frames - The trend towards chic, self-assembling bed frames designed for ease of use offers an opportunity for startups to incorporate technology and convenience features that will appeal to younger, tech-savvy generations.
2. Efficient and Tech-enabled Furniture Design - The introduction of USB charging ports in the PONS bed frames heralds a trend for furniture designs that incorporate technology to enhance functionality and meet the efficiency demands of busy millennials.
3. Rapid Assembly and Direct Shipping - The growing preference for furniture pieces that can be assembled and shipped directly, such as the PONS bed frames, presents an opportunity for companies to focus on supply chain optimization and enhance the customer experience.
Industry Implications
1. Furniture Design - The furniture design industry has an opportunity to create innovative, technology-enabled bed frames that can be self-assembled with ease and shipped directly to the customer to meet evolving consumer demands.
2. E-commerce - E-commerce companies that focus on supplying and delivering furniture pieces, such as bed frames, can create innovative supply chain models that enable rapid assembly and direct shipping to provide an improved customer experience.
3. Tech-enabled Home Appliances - The trend towards incorporating technology in bed frame design, such as USB charging ports, creates opportunities for technology and home appliance companies to expand their product lines to include home furniture that meets the needs of today's connected consumers.