The POMS Spring/Summer 2017 catalog is titled 'Gatto' and spotlights nostalgic eyewear that references the 90s. The lookbook features models who sport tinted sunglasses in varying hues -- from bright blues and pinks to clear yellow styles -- that are displayed in oval silhouettes that offer a modern translation of retro styles.
In addition to brightly colored frames, the POMS Spring/Summer 2017 collection also consists of more classic styles for those seeking a more understated look. These include tortoise shell, black, and transparent frames, that are showcased alongside braided lanyards that are detachable and sold separately.
This bold eyewear collection illustrates Millennial consumers' appreciation for retro-themed fashion, and revives an accessory style that was prevalent in the 90s.
90s-Themed Eyewear Catalogs
The POMS Spring/Summer 2017 Range Includes Tinted Nostalgic Frames
Trend Themes
1. Retro-themed Fashion - This trend highlights the demand for nostalgic and vintage-inspired fashion items, presenting an opportunity for brands to create new designs that tap into the 90s aesthetic.
2. Tinted Sunglasses - The popularity of tinted sunglasses in varying hues opens up possibilities for eyewear manufacturers to create innovative designs with bold, colorful lenses, catering to consumers' desire for unique and eye-catching accessories.
3. Detachable Accessories - The inclusion of detachable braided lanyards in the eyewear collection suggests a trend towards customizable and modular accessories, providing an opportunity for accessory companies to develop new detachable solutions for various products.
Industry Implications
1. Fashion - The retro-themed fashion trend requires fashion brands to capitalize on the demand for nostalgic designs by creating 90s-inspired clothing, footwear, and accessories.
2. Eyewear - The rising popularity of tinted sunglasses presents an opportunity for eyewear manufacturers to produce a wide range of colorful lens options, attracting consumers seeking trendy and unique eyewear.
3. Accessory - The demand for detachable and customizable accessories provides accessory companies with a chance to develop versatile products that allow individuals to personalize and modify their accessories.