The Polo Sport collection by Ralph Lauren fuses baggy metallic fabrics with chic retro motifs. For Summer 2019, the brand definitely looked toward providing consumers with fashion-forward garments that will make a statement in the daily narrative of consumers.
The Polo Sport collection definitely boasts some design decisions that temporally tie the silhouettes to the 90s era. This is evident from the construction of the jeans — baggy, with a rich network of pockets and consistent branding throughout, as well as the dual-colored vest that sports the imprint's logo on the chest. Of course, definite highlights of the Polo Sport collection are the metallic garments. This includes a slick oversized jacket with a blue strip and branding on the back and a pair of baggy pants.
Photo Credits: Ralph Lauren/ Tom Gould
Casually Sophisticated Sporting Lines
Ralph Lauren's Polo Sport Collection Boasts Various Motifs
Trend Themes
1. Fashion-forward Garments - Casually sophisticated sporting lines offer opportunities for disruptive innovation in the fashion industry by combining retro motifs with modern designs.
2. Metallic Fabrics - The use of metallic fabrics in the Polo Sport collection presents disruptive innovation opportunities for textile and fashion industries by creating statement pieces that blend futuristic elements with classic silhouettes.
3. Nostalgic Retro Aesthetic - The 90s-inspired design decisions in the Polo Sport collection open avenues for disruptive innovation in the apparel industry, allowing brands to capture the nostalgia trend while incorporating modern elements into their products.
Industry Implications
1. Fashion Industry - The casually sophisticated sporting lines in the Polo Sport collection offer opportunities for disruptive innovation in the fashion industry by embracing retro motifs and contemporary designs.
2. Textile Industry - The use of metallic fabrics in the Polo Sport collection creates disruptive innovation opportunities for the textile industry, enabling the creation of durable, eye-catching fabrics that blend style with functionality.
3. Apparel Industry - The nostalgic retro aesthetic in the Polo Sport collection provides opportunities for disruptive innovation in the apparel industry through the integration of 90s-inspired design elements with modern fashion trends.