These Pollen + Grace meals are making their debut in the UK as a series of options perfect for helping consumers to enjoy a plant-based option that doesn't disappoint when it comes to familiar flavors.
The meals include the Rich Aubergine + Lentil Moussaka, Saag Aloo Potato Pie and the Thai Red Vegetable Curry, which each prioritize 'plant points.' This comes as a way for consumers to easily tally up their intake of a wider variety of plant-based foods as part of the recommendation to consume at least 30 different plants per week.
Founders spoke further on the Pollen + Grace meals saying, "In 2024, we’ve set ourselves an ambitious target of tripling sales, and expanding into new product categories to help more people eat better than ever before, wherever they are. The healthy ready meals sector has seen a decline in household penetration, and we think that’s because the current options just don’t live up to shopper expectations for taste and quality, which we know are most influential in category purchase decisions. Our meals have been crafted by our own chefs, using the best combinations of quality, flavour-packed plant ingredients."
Family-Inspired Plant-Based Meals
These Pollen + Grace Meals Have Familiar Flavors in New Ways
Trend Themes
1. Plant-based Options - These Pollen + Grace meals offer plant-based options with familiar flavors, catering to the growing demand for plant-based diets.
2. Expanded Variety - Pollen + Grace prioritizes 'plant points' by offering meals with at least 30 different plant-based ingredients, promoting variety in plant-based diets.
3. Quality and Taste - Pollen + Grace recognizes the decline in household penetration of healthy ready meals and aims to provide options that meet shopper expectations for taste and quality, creating disruptive innovation opportunities in the healthy ready meals sector.
Industry Implications
1. Plant-based Food - The growing demand for plant-based options presents opportunities for companies to create innovative products that offer familiar flavors in new ways.
2. Meal Delivery Services - The expanding market for healthy ready meals opens up possibilities for meal delivery services to cater to consumers seeking convenient and flavorful plant-based options.
3. Food Technology - Improving the taste and quality of healthy ready meals requires advancements in food technology, providing opportunities for innovation in plant-based meal production.