Shedding the familiar coat of red and white with the distinctive symbolic cross, the PolarAid Kit assumes an image that is more approachable to kids who might be frightened by their injuries and the application of alcohol swabs and bandages. Designer Amy Chen decided to develop First Aid kit packaging with a warm and fuzzy quality, modeled on the cartoony face of a polar bear.
In addition to having an amiable look about it, the white box has been made eco-friendly as well. Only a small amount of black ink was used and no material was wasted: the tabs from the sides of the drawer were relocated and repurposed as rounded ears. The PolarAid Kit is reusable and the profits from buying one would go to saving the suffering polar bears.
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
Trend Themes
1. Eco-friendly Packaging - Designing packaging that is environmentally friendly and utilizes recycled materials.
2. Child-friendly First Aid - Creating first aid kits with kid-friendly designs and features to make the experience less intimidating for children.
3. Cause-related Marketing - Developing products that support a cause or donate profits to a specific charitable organization.
Industry Implications
1. Packaging - Exploring innovative ways to create eco-friendly packaging solutions that minimize waste and utilize recycled materials.
2. Healthcare - Revolutionizing the design of first aid kits to cater to the specific needs of children, making them more appealing and less intimidating.
3. Consumer Goods - Implementing cause-related marketing strategies to attract socially conscious consumers and create positive brand associations.