British freelance animator Cyriak’s 'Polar Party' ad is one way to convey the "multidimensional feeling of happiness, satisfaction and delicious refreshment" of enjoying a bottle of Coca-Cola.
The ad, which is also an animated game that comes a video game, psychadelic soundtrack to it, begins by showing the iconic Coca-Cola polar bear floating on a chunk of ice in the sea with a snowman and a bottle of Coke. What happens after, though, is trippy as it is entertaining.
The ad shows the animal transforming into a two headed polar bear, while the snowman behind turns into a bubble blowing dinosaur. The "Polar Party" then shows the polar bear splitting up and forming three ballerina bears, before the ice float changes to a tropical island. The polar bear is seen with a ring in its stomach acting as a jump-through hoop for smaller polars bears that are being ejected from a long-legged seagull’s backside. The scene finally changes to an orca with a flock of penguins on it being knocked over by a bowling ball, with a seagull in the ball hoisted by balloons playing the drums. Cyriak’s work is bemusing, while ridiculously amusing in equal measure.
Bewildering Animal Animations
The 'Polar Party' is an Interactive Game and Commercial
Trend Themes
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Industry Implications
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