Andrew Brooks recently came up with a product called 'Pokito,' which could serve as a solution to the mountains of waste produced by disposable coffee cups. Brooks came up with the idea of creating a more sustainable coffee cup after witnessing entire forests being chopped down to produce paper cups. This spurred him to design a reusable cup that is not only sustainable, but also a practical alternative to disposable coffee cups.
Pokito is a reusable coffee cup that collapses down into a 4.5 cm container when not in use. This allows consumers to easily stow their coffee cup in their pocket, bag or briefcase until they need to use it. When fully extended, the flexible cup can hold up to 475 ml of hot or cold liquid at a time. The cup's high-heat resistant design and spill-proof lid also help to make it a safe and practical alternative to paper coffee cups.
Sustainable Coffee Cup Alternatives
'Pokito' is a New Solution to Disposable Coffee Cup Waste
Trend Themes
1. Sustainable Coffee Cup Alternatives - The trend of developing sustainable alternatives to disposable coffee cups provides an opportunity for disruptive innovation in the food and beverage industry.
2. Reusable and Collapsible Cups - The trend of designing reusable and collapsible cups like 'Pokito' presents disruptive innovation opportunities in the consumer products industry.
3. High-heat Resistant and Spill-proof Designs - The trend of creating coffee cups with high-heat resistant and spill-proof designs opens up disruptive innovation opportunities in the materials and manufacturing industry.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of sustainable coffee cup alternatives by offering eco-friendly options to customers.
2. Consumer Products Industry - The consumer products industry can seize the opportunity to develop reusable and collapsible cups like 'Pokito' to cater to environmentally conscious consumers.
3. Materials and Manufacturing Industry - The materials and manufacturing industry can explore disruptive innovations in creating coffee cups with high-heat resistant and spill-proof designs, aligning with the trend of sustainable alternatives.