805 Beer, the proudly Californian craft beer brand owned by Firestone Walker, launched a wonderfully creative partnership with the World Surf League that includes the advent of a brand new podcast series that aims to combine the words of craft beer and surfing culture, which have been known to coincide and overlap over the years.
Part of a multi-year partnership, the 'Cold Beer Surf Club' podcast series is hosted by none other than famous Californian pro surfer Conner Coffin, whose guests so far have ranged from former Foo Fighters guitarist Chris Shiflett to surfer Sage Erickson and others.
In addition to making for engaging content for people interested in surfing, craft beer and broader Californian culture, this podcast series exemplifies the value of intentional partnerships between brands who cater to overlapping demographics, allowing for a productive cross-pollination of consumers.
Firestone Walker's chief sales officer Tony Amaral hailed the exciting new partnership as "a milestone win for 805 brand culture and exposure that creates excitement in the trade."