Podcasts and brain games might have taken over a person's commute time, yet Pocket Reading hopes to offer another distraction from the annoyance of such a daily activity. Offered through the Whatsapp App, Pocket Reading will provide people with free book excerpts every Wednesday -- some even including multimedia components including music, videos and images.
Designed by two creatives from design agency Isobar Brasil, Pocket Reading endeavors to make reading more accessible to everyone. As Design Taxi writes, "Picking up a 700-page book from the library may be intimidating, compared to signing up to receive weekly, miniature reading installments delivered directly to an app you already use." This is a clever app that encourages entertainment and education.
Bite-Sized Literature Apps
Pocket Reading Provides Free Excerpts Through the WhatsApp app
Trend Themes
1. Mobile Reading - The trend of mobile reading apps like Pocket Reading presents an opportunity for disruptive innovation in the publishing industry by providing convenient access to literature on smartphones.
2. Microlearning - The rise of platforms like Pocket Reading that offer bite-sized book excerpts with multimedia components reflects the trend of microlearning, which can be leveraged for disruptive innovations in the education and e-learning industries.
3. Personalized Content - Pocket Reading's ability to deliver personalized book excerpts tailored to individual interests showcases the increasing demand for personalized content, opening up opportunities for disruptive innovation in the content delivery and digital media industries.
Industry Implications
1. Publishing - The publishing industry can explore disruptive innovation by adopting mobile reading apps like Pocket Reading to reach wider audiences and provide more accessible reading experiences.
2. Education - The education industry can capitalize on the trend of microlearning offered by platforms like Pocket Reading to create innovative teaching methods and enhance learning experiences.
3. Digital Media - The digital media industry can leverage the demand for personalized content, as seen in apps like Pocket Reading, to develop new strategies for content delivery and engage users on a more personalized level.