Plywood Hammer

MC Mallet

The MC Mallet by Vert Design is a small sheet of pre-cut plywood. When disassembled from it's flat form and reassembled according to design, it makes a working hammer. The mallet can be used for "woodworking, cooking, assembling furniture or as a toy."

Implications - IKEA revolutionized flat-pack furniture, and this theme has found its way into other home necessities. Flat-pack items save on resources because the owner assembles them; these products are also much faster to fabricate. By creating flat-pack products, companies can cut down on production costs and lower their prices accordingly; this in turn appeals to a consumer base that has been hit hard by the recession.
Trend Themes
1. Flat-pack Products - Companies can save on production costs and appeal to cost-conscious consumers by creating designs for products that are easy to assemble and ship in a flat-pack format.
2. DIY Functional Objects - DIY enthusiasts and hobbyists may find value and satisfaction in products that allow them to build a functional item with their own hands.
3. Multipurpose Products - Designs that allow for versatile use across several different industries and applications may appeal to a wider range of consumers.
Industry Implications
1. Furniture - By creating flat-pack furniture products, manufacturers can significantly reduce production costs while still providing customers with stylish and affordable pieces.
2. Kitchenware - Flat-pack designs for kitchen tools and gadgets can help minimize packaging waste and offer a more eco-friendly option for consumers.
3. Toy Manufacturing - Simple yet functional object designs like the plywood hammer may offer opportunities for reinventing traditional toys or creating new educational products that inspire creativity and learning.

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