Contemporary makeup brand Stila boasts a hydrating and plumping lip glaze that can be an excellent companion for on-the-go glam. The formulation, which has achieved "cult classic" status at this point, is packed with Vitamin E and antioxidants. These contribute to the lips feeling supple and soft. Additionally, the product contains the proprietary Maxi-Lip™—a complex that promises to "plump lips from the inside out" while also contributing with hydrating and firming properties. The emphasis on nutritional benefits has become quite popular in beauty and makeup formulations as brands strive to deliver truly multi-functional and powerful products to consumers.
The Plumping Lip Glaze by Stila is offered in 12 attention-worthy shades, each of which features "scintillating sparkles and [a] refreshing mint flavor." While some shades have a more glossy finish, others shimmer.
Hydrating Lip Glazes
Stila’s Plumping Lip Glaze Comes in 12 Shades
Trend Themes
1. Multifunctional Beauty Products - The emphasis on nutritional benefits in beauty and makeup formulations is growing as brands strive to deliver truly multi-functional and powerful products to consumers. There is a great opportunity for companies to create products that offer both beauty and health benefits.
2. Natural Ingredients - Beauty brands are incorporating more natural ingredients, like Vitamin E and antioxidants, into their product formulations. Companies could create naturally-derived hydrating and plumping lip glazes to meet this rising demand.
3. Shade Diversity - Brands like Stila are offering more diverse shade ranges in their makeup products, in this case offering 12 shades for their plumping lip glaze. Companies could seek to expand their existing shade ranges or create new shades to meet the needs of different skin tones and preferences.
Industry Implications
1. Beauty and Cosmetics - There is a growing demand for multi-functional and natural beauty products, as well as more diverse shade ranges for makeup products.
2. Health and Wellness - Consumers are increasingly looking for beauty products that offer health and wellness benefits, such as the hydrating and plumping properties of Stila's lip glaze.
3. Fashion and Apparel - Makeup is an integral part of the fashion and apparel industry, and companies could collaborate with beauty brands to create custom shades and products for their customers.