Samsung Canada has unveiled a brilliant campaign that uses Samsung mobile phones to construct expressive hand gestures. The Playing Samsung: Express Yourself campaign, which was created by Creative Agency Cheil Worldwide, Toronto, consists of print ads, outdoor billboards and TV spots.
The hand gestures and expressions include, "Express Your Artistic Side" which shows a recreation of the famous E.T. movie poster, "Express Your Successful Side" with the familiar business handshake, "Express Your Musical Side" with the cool "rock on" hand sign, "Express Your Strong Side" with an iron fist gesture, and "Express Your Innovative Side" with a #1 hand sign.
The video spot which you can watch above is an explosion of creative gestures and sequences created using the different Samsung mobile phones.
Great campaign. This should go worldwide.
Cell Phone Hand Gestures
Playing Samsung: Express Yourself
Trend Themes
1. Expressive Hand Gestures - Creating hand gestures that showcase different emotions or messages can be a disruptive innovation opportunity in the advertising industry.
2. Mobile Phone Advertising - Leveraging mobile phones as a medium for advertising campaigns opens up new possibilities for brands to connect with their audience in unique ways.
3. Creative Gesture Sequences - Developing innovative and visually engaging sequences of hand gestures using mobile phones can create a memorable brand experience for consumers.
Industry Implications
1. Advertising - The advertising industry has an opportunity to incorporate expressive hand gestures into campaigns to captivate and engage consumers.
2. Mobile Technology - The mobile technology industry can explore the potential of using mobile phones as a platform to showcase creative gestures and enhance user experiences.
3. Visual Media - Visual media industries, such as film and television, can incorporate creative hand gestures into their storytelling to convey emotions and messages effectively.