The fashion showcased throughout the Playing Fashion 'Hello, Spring!' editorial is eccentric even without model Codie Young's deviously penciled-in brows. The unique makeup choice is simply a quirky and contemporary take on traditional geishas. The photo shoot accompanies the magazine's March 2012 cover, which also stars the Australian beauty.
The Playing Fashion Hello, Spring! editorial was lensed by New York-based photographer Jason Kim. Appearing in the magazine's March 2012 issue, the photo shoot showcases eclectic ensembles that are rife with bold textures, pastel colors and latex accessories. Styled by Christopher Campbell, Young is clad in a variety of spring pieces from fashion houses such as Christopher Kane, Jil Sander, Louis Vuitton and Viktor & Rolf. Makeup artist Munemi Imai created the severe face while hairstylist Seiji created the messy updo.
Deviously Browed Editorials (UPDATE)
The Playing Fashion 'Hello, Spring!' Shoot Stars Codie Young
Trend Themes
1. Eccentric Fashion - Fashion companies can incorporate eccentric and bold pieces, textures, and colors for their upcoming spring lineups.
2. Quirky Makeup - Beauty companies should create makeup products that will help customers achieve unique and contemporary looks such as deviously penciled-in brows and severe faces.
3. Latex Accessories - Entrepreneurs can design latex accessories that can complement different spring outfits and eco-friendly materials, tapping into the consumer's growing concern about sustainability.
Industry Implications
1. Fashion - Fashion designers can come up with eccentric, highly-textured, and colorful pieces to cater to consumers who are looking for unique and bold fashion statements for the upcoming spring season.
2. Beauty - Makeup companies can develop makeup products that can help customers achieve contemporary and unique makeup styles such as subtle or exaggerated brows and severe faces.
3. Accessories - Accessory designers can create sustainable yet edgy pieces such as eco-friendly latex accessories that can complement various spring outfits and cater to consumers' sustainable fashion preferences.