The Playing Fashion April 2012 editorial was inspired by 'The Virgin Suicides.' It follows three beautifully innocent and sweet-looking, sister-like models as they pose nonchalantly in front of Robert Harper's lens, a photographer based in the United Kingdom. The photoshoot strikes a cord in readers as they look upon the models with sincere apathy.
Nevertheless, the youthful, girly fashion, which was styled by Verity Parker, easily distracts people from the sad story behind the Playing Fashion April 2012 editorial. Rife with lacy shirts, knee-high socks and pastel frocks, models Tess, Sophie and Michelle S might as well be back in school. Messy locks by hairstylist Keiichiro Hirano and understated makeup by Philippe Miletto finish off the looks.
Flirty Sister Photoshoots
'The Virgin Suicides' Inspires the Playing Fashion April 2012 Editorial
Trend Themes
1. Youthful Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for the production of youthful fashion garments.
2. Sister-like Modeling - Disruptive innovation opportunity: Create virtual fashion experiences that allow consumers to virtually try on clothes with their friends or siblings.
3. Nostalgic Styling - Disruptive innovation opportunity: Implement augmented reality technology in fashion retail to provide customers with nostalgic styling suggestions.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop AI-powered fashion recommendation systems that consider individual body types, preferences, and trends.
2. Photography - Disruptive innovation opportunity: Create AI-powered photography tools that automatically enhance images to evoke specific emotions or themes, such as innocence and nostalgia.
3. Makeup and Hairstyling - Disruptive innovation opportunity: Integrate AI and AR technologies into makeup and hairstyling apps to enable users to virtually try different looks inspired by editorials like Playing Fashion April 2012.