These playful packaging designs feature interplays with colors and textures in the form of brushstrokes. The company Adamo identifies as "a delightful family-oriented company designing and manufacturing hammocks and other accessories for babies and young children." To get the message accross, it taps a collective of creative thinkers and designers -- József G Kiss and Attila Ács from Budapest-based Classmate Studio, as well as Fruzsina Fölföldi and Lili Köves.
The playful packaging references a child's symbology in a number of ways. For one, the colorful splatters mimic "children's doodles and drawings." The lowercase logotype communicates a non-threatening attitude, while the symbol of the stork is intuitive in its origin. In addition to its kid-friendly playful packaging aesthetic, Adamo also uses recyclable materials to adhere to sustainability and rose foil for an extra stylish kick.
Photo Credits: Ilka Olajos and Pinewood Weddings (for the campaign)
Child-Focused Playful Packaging
Adamo's Brand Identity is Communicated Through Its Packages
Trend Themes
1. Playful Packaging Designs - There's an opportunity for design firms to work with companies who want to communicate their brand identities through visually playful packaging that appeals to children and young consumers.
2. Sustainable Packaging Materials - Companies can make use of recyclable materials to not only convey environmental consciousness in their products but also for a more eco-friendly approach.
3. Intuitive Symbology - Designers can create intuitive symbols that are easily recognizable by different age groups to make products more appealing and understandable to the targeted audience.
Industry Implications
1. Toy and Children's Products - Companies that manufacture toys and children's products can take inspiration from Adamo's packaging designs to attract young consumers and build their brand identity.
2. Baby and Childcare - Producers of baby and childcare products can make use of the playful packaging designs and create a non-threatening packaging aesthetic for their products to appeal to the senses of young children.
3. Design and Branding - Design agencies can take advantage of the growing demand for visually appealing and playful packaging designs aimed at children and young audiences to create disruptive and unique brand identities for their clients.