New York Based designer Mara Hoffman has released a lookbook highlighting the playful and feminine swimwear from her Spring/Summer 2017 collection.
Hoffman is known for her inclusive and diversity-promoting swimwear collections. None of the models in this swimwear lookbook have been retouched by Photoshop as they bare their imperfections confidently.
The pieces in this playful and feminine swimwear collection largely feature high-waisted bottoms and retro cuts juxtaposed against playfully graphic prints. With lace-up details and pretty bandeau tops, the collection feels ultra feminine and refined.
The collection retails between $95 and $325. While the price tag may not be accessible to everyone, the brand's message of diversity is something that can be seen as reflective of changing attitudes in fashion.
Playful Feminine Swimwear
Mara Hoffman's New Swimwear Collection is Fun and Geometric
Trend Themes
1. Inclusive Swimwear - There is a disruptive innovation opportunity to create swimwear collections that promote diversity and inclusivity, like Mara Hoffman's unretouched lookbook.
2. High-waisted Swimwear - The rising popularity of high-waisted bottoms in swimwear presents an opportunity for brands to capitalize on this trend and offer stylish designs that cater to consumer demand.
3. Graphic Print Swimwear - Fashion brands can explore the use of playful and eye-catching graphic prints in swimwear collections, creating unique and standout designs for consumers.
Industry Implications
1. Fashion - The fashion industry can embrace the inclusive swimwear trend, providing a platform for diverse body types and challenging traditional beauty standards.
2. Retail - Retailers can take advantage of the rising demand for high-waisted and graphic print swimwear by stocking and promoting these trendy pieces to attract customers.
3. Body Positivity - The body positivity movement can collaborate with swimwear brands to continue advocating for diverse and unretouched representations of beauty, like Mara Hoffman's swimwear collection.