UK retailer Aldi has announced that it will be removing plastic applicators from its own tampon brand in a bid to eliminate plastic waste and adapt to the preferences of consumers. The new initiative by the retailer is positioned to save more than 14 tonnes of plastic per year and will be replaced with cardboard. The move comes as one of a growing number of plastic replacement options that are being brought to market as consumers demand alternatives to the material.
Managing Director of Corporate Responsibility at Aldi UK and Ireland Fritz Walleczek spoke on the new plastic applicators saying, "We’re constantly reviewing our product range to remove and replace unnecessary, single-use plastic and applicators are an example of exactly this."
The retailer is on track to have all of its own products packaged in materials that are recyclable, reusable or even compostable by 2022.
Plastic-Free Menstrual Products
Aldi will Eliminate Plastic Applicators from its Tampons
Trend Themes
1. Plastic-free Menstrual Products - Companies can tap into the plastic-free menstrual product trend by offering creative and eco-friendly alternatives to traditional products.
2. Sustainable Packaging - Businesses can address the growing consumer demand for sustainable packaging by eliminating unnecessary plastic and using reusable, compostable, or recyclable materials.
3. Consumer-driven Sustainability - As consumers increasingly demand sustainable and environmentally-conscious products, businesses can capitalize on this trend and design products that align with these values.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods companies can introduce innovative, eco-friendly packaging alternatives for their products to address the growing consumer demand for sustainable products.
2. Health and Wellness - The health and wellness industry can offer sustainable and natural menstrual products to promote environmental sustainability and address consumer demand for safer, eco-friendly products.
3. Retail - Retailers can explore plastic-free alternatives and innovative packaging solutions in order to promote environmental sustainability and respond to the growing consumer demand for sustainable products.