Dr. Praeger’s is introducing a new plant-based turkey burger that is said to successfully mimic the look, taste, and texture of its meat-based counterpart. Using only clean ingredients, the brand is marketing its 'Perfect Turk'y Burger' as "the first soy-free, gluten-free, [and] plant-based turkey burger." Dr. Praeger’s packs this vegan option with 20 grams of Pure Plant Protein and further infuses the recipe with carrots, sweet potatoes, and butternut squash. The dish delivers less sodium and fat per serving than its meat alternative and, hence, it is a better option for a health-conscious consumer.
The company is considered to be a pioneer in the "vegetable-focused frozen food space" and recognizing the growing popularity of meat alternatives, the brand decided to launch its 'Perfect' line in 2019. This non-GMO and plant-based turkey burger is a planned expansion for this category.
Plant-Based Turkey Burgers
Dr. Praeger’s Introduces a New Soy- and Gluten-Free Vegan Turkey Burger
Trend Themes
1. Plant-based Meat Alternatives - The success of Dr. Praeger's plant-based turkey burger highlights the growing trend of consumers seeking meat alternatives that mimic the look, taste, and texture of real meat.
2. Clean Ingredients - The use of only clean ingredients in Dr. Praeger's Perfect Turk'y Burger reflects the trend of health-conscious consumers demanding products with transparent and minimal ingredient lists.
3. Health-conscious Frozen Foods - Dr. Praeger's Perfect Turk'y Burger offers a lower sodium and fat option for health-conscious consumers in the frozen food aisle, reflecting the growing demand for healthier frozen options.
Industry Implications
1. Frozen Food - The success of Dr. Praeger's plant-based turkey burger in the frozen food industry demonstrates the potential for disruptive innovation in the growing market of plant-based alternatives.
2. Meat Alternatives - The introduction of Dr. Praeger's Perfect Turk'y Burger reflects the innovation opportunities within the meat alternatives industry, catering to the increasing demand for plant-based options.
3. Health and Wellness - Dr. Praeger's Perfect Turk'y Burger caters to the health and wellness industry by providing a healthier alternative to traditional meat products, showcasing opportunities for disruptive innovations in this sector.