Designers are attempting to take out the tension between dietary preferences with a range of plant-based food packaging that is accessible, simple and relatable.
London-based studio Johnson Banks was commissioned by This — a new brand that offers sustainable meat alternatives, to produce a branding aesthetic with plant-based food packaging that was not "preachy." Focusing on modern sensibilities in design, Johnson Banks curates a look that is straightforward and pleasant. There are a total of eight packaging designs, boasting all-caps sans-serif font and a monochromatic palette. A playful accent is present in each version — a hand holding forks, chopsticks or skewers with meats, that substitutes the 'i' in 'This.' The element unifies the branding identity of the company.
Accessible Plant-Based Food Packaging
Johnson Banks Designs a Contemporary Aesthetic for 'This'
Trend Themes
1. Accessible Plant-based Food Packaging - Designers are creating packaging that is accessible, simple, and relatable, reducing tension between dietary preferences.
2. Sustainable Meat Alternatives - The rise of sustainable meat alternatives presents disruptive innovation opportunities in the food industry.
3. Modern Sensibilities in Design - Companies that embrace modern design sensibilities have the potential to disrupt traditional packaging aesthetics.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the demand for accessible and relatable packaging for plant-based foods.
2. Plant-based Food - The plant-based food industry can leverage innovative packaging designs to enhance product appeal and consumer experience.
3. Branding and Design - Branding and design agencies have opportunities to provide forward-thinking solutions for companies in need of modern packaging aesthetics.