As plant-based foods continue to become more mainstream, Nestlé is leveraging the emerging market with its new series of plant-based dairy alternatives.
The new series includes a pea-based beverage under the Brazil Nesfit brand that boasts the same amount of protein and calcium as cow's milk and is fortified with both vitamin A and D. The brand claims that pea is one of the most eco-friendly resources to create plant-based protein, and Nestlé was able to create a delicious, shelf-stable product with a reduced sugar content compared to competitors.
This isn't the first pea-based beverage from the Nestlé brand. In 2019 and 2020, the brand debuted an oat and pea-based beverage in a carton format in Brazil alongside an oat- and pea-based beverage with Nesquick chocolate flavor across the United States.
The brand is committed to increasing its plant-based dairy alternatives portfolio with a Starbucks non-dairy creamer partnership in the United States, a vegan Carnation condensed milk alternative in the UK, and a range of non-dairy cheeses.
Nutritious Dairy Alternatives
Nestlé Debuted a New Line of Plant-Based and Lactose-Free Products
Trend Themes
1. Growing Demand for Plant-based Dairy Alternatives - Opportunity for companies to develop innovative and eco-friendly plant-based products that match the nutritional value of traditional dairy.
2. Expansion of Pea-based Beverages - Potential for continued growth and innovation in the development of pea-based beverages as a sustainable and nutritious dairy alternative.
3. Partnerships and Collaborations in the Non-dairy Industry - Opportunity for companies to form strategic partnerships and collaborations to expand their non-dairy product offerings.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to capitalize on the growing demand for plant-based dairy alternatives.
2. Plant-based Protein - Potential for the plant-based protein industry to further develop and market pea-based products as a sustainable and health-conscious alternative to traditional dairy.
3. Non-dairy Alternatives - Opportunity for companies in the non-dairy market to innovate and expand their product lines with plant-based alternatives to dairy.