Newell Brands' WoodWick Candles released a plant-based candle collection called the 'ReNew.' Newell Brands Vice President Brand Management for Home Fragrance and Wellness Michelle Favaloro spoke about the new collection, saying: "We are thrilled to announce the launch of our new collection, ReNew, consciously created with plant-based, sustainable ingredients and recycled materials."
The collection consists of six unique candle fragrances: Cherry Blossom & Vanilla, Ginger & Turmeric, Lavender & Cypress, Tomato Leaf & Basil, Incense & Myrrh, and Black Currant & Rose. Each candle is designed with sustainable ingredients and features a plant-based, soy and coconut wax blend. The collection is also produced using 55 percent post-consumer recycled glass with the cork lid made from responsibly sourced trees, and the packaging is fully recyclable. The candle collection is available for purchase in large and medium sizes.
Plant-Based Candle Collections
WoodWick Candles Launch Plant-Based Ingredients Candle Collection
Trend Themes
1. Sustainable Fragrance - Opportunity for disruptive innovation in creating eco-friendly fragrances for candles and other products.
2. Plant-based Materials - Opportunity for disruptive innovation in utilizing sustainable plant-based materials in creating candles and other home products.
3. Recycling Innovation - Opportunity for disruptive innovation in developing advanced recycling technologies for the recycled products like post-consumer recycled glass, cork, etc.
Industry Implications
1. Home Fragrance Industry - Innovations in utilizing sustainable, eco-friendly materials for home fragrance products can give brands a competitive edge and meet consumer demand for sustainable products.
2. Sustainable Packaging Industry - Creating innovative packaging solutions that reduce waste and environmental impact is an opportunity for disruption in the packaging industry.
3. Recycling Industry - Innovative recycling technologies and initiatives that increase the use of recycled materials like glass and cork can benefit from growing consumer demand for sustainable products.