As its name suggests, 'Vesserts' makes vegan-friendly, plant-based desserts that offer reinterpreted classics of tiramisu and cheesecake. The decadent homestyle desserts are made without gluten or dairy and come packed in boldly branded boxes that draw inspiration from Ghanaian art, patterns and icons. When it comes to differentiating the cheesecake variations like blueberry, lemon and caramel from one another, Vesserts opted for a colorful, sticker-based system.
With more plant-based menus appearing in restaurants and an abundance of vegan-friendly products popping up in stores, consumers are seeking out healthier versions of their favorite sweet treats without the milk, eggs, butter or cream. At the same time, health-conscious consumers are looking for whole food ingredients—and Vesserts delivers by favoring ingredients that are "kind to your stomach, hips and bottom."
African-Influenced Vegan Desserts
'Vesserts' Makes Decadent, Homestyle Plant-Based Desserts
Trend Themes
1. Plant-based Desserts - The growing demand for healthy plant-based treats and desserts presents a disruptive innovation opportunity for food manufacturing companies.
2. Whole Food Ingredients - The trend towards using natural and whole food ingredients presents a disruptive innovation opportunity for companies producing food products.
3. Ethnic-inspired Desserts - The trend of incorporating ethnic-inspired ingredients and flavors in desserts presents a disruptive innovation opportunity for food companies to appeal to diverse consumer tastes.
Industry Implications
1. Food Manufacturing - Incorporating healthier plant-based ingredients and whole foods in desserts can disrupt the food manufacturing industry.
2. Specialty Foods - The trend of incorporating ethnic-inspired flavors in desserts presents disruptive innovation opportunities for specialty food retailers.
3. Hospitality - The trend towards healthier plant-based desserts presents a disruptive innovation opportunity for restaurants and other hospitality establishments to cater to a growing segment of health-conscious consumers.