Pizza Hut's Loyalty App is a digital execution of the casual dining chain's new look.
Pizza Hut's thoughtfully laid-out tool is targeting millennials by offering unique experiences on a digital platform. The app enables customers to book tables and order food all while collecting rewards points. The redeemable rewards include a choice of free mouthwatering sides or pizza after three to six visits.
Earlier in the year, Pizza Hut rolled out more customized and fresh options to attract a younger demographic and this new app serves as a digitized embodiment of the brand's wider strategy to appeal to that market. Designed specifically with Millennials in mind, this app features a neon color palette to attract and hold the attention of a younger demographic.
Pizza Hut's loyalty app serves as an example of the restaurant industry's values shifting from attracting new clients, to ensuring returning customers feel appreciated and catered to.
Millennial-Focused Pizza Apps
Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market
Trend Themes
1. Millennial Loyalty Apps - The success of Pizza Hut's loyalty app in targeting the younger market highlights the trend of using digital tools to incentivize loyalty.
2. Customized Menu Options - Pizza Hut's introduction of customized and fresh options illustrates the trend of restaurants adapting their offerings to attract a younger demographic with unique tastes.
3. Digitized Restaurant Experience - Pizza Hut's app represents the trend of restaurants moving towards digital platforms to engage customers in a tailored and convenient way.
Industry Implications
1. Restaurant - The restaurant industry can adopt loyalty apps as a tool for engaging millennials and encouraging repeat business.
2. Fast Food - Fast food chains can create digitized experiences and customizable menu options to compete for the younger demographic's loyalty.
3. Technology - The technology industry can innovate digital solutions for the restaurant industry to improve customer experience and encourage brand loyalty.