By including an additional feature on its recycling website, Domino's hopes that more of its consumers will take the time to improve its pizza box recycling efforts.
The tool can be accessed by going to recycling.dominos.com, where consumers can input their zip code to see where the closest recycling station is to them. To create the tool, Dominos partnered with paper recycling agencies throughout the US after looking at a study from its box supplier, WestRock, which stated that "73% of the population has access to recycling programs for empty pizza boxes."
Director of Public Relations Jenny Fouracre spoke to the addition of the tool, stating "This new tool on our recycling site should help to clarify the local regulations. We are also really happy to see communities nationwide communicating more clearly to residents that they do want pizza boxes in their recycling bins, instead of the garbage cans."
Pizza Box Recycling Tools
Domino's New Tool Makes It Easier for Consumers to Recycle Its Boxes
Trend Themes
1. Improved Pizza Box Recycling - Domino's new tool makes it easier for consumers to recycle their pizza boxes, leading to improved recycling efforts and environmental sustainability.
2. Digital Tools for Recycling - The inclusion of a zip code tool on Domino's recycling website showcases the potential for digital tools to enhance recycling efforts and promote eco-friendly practices.
3. Collaboration with Recycling Agencies - By partnering with paper recycling agencies, Domino's demonstrates the importance of collaboration in fostering effective pizza box recycling initiatives.
Industry Implications
1. Food Delivery - The food delivery industry can leverage pizza box recycling tools to enhance their sustainability efforts and reduce their environmental footprint.
2. Waste Management - Waste management companies can integrate similar tools into their systems to streamline recycling processes and encourage proper disposal of pizza boxes.
3. Online Platforms - Online platforms focused on sustainability and recycling can benefit from incorporating tools like the zip code feature to provide users with convenient recycling information.