On their own, Pixel Block Chocolate looks pretty cool. But for designer Tithi Kutchamuch, that just wasn't enough. The chocolates also serve a social message. Specifically, consumers must pay more to get less, which is a contrarian message to most of our society. The missing pixels are the art you're paying for.
The message itself isn't incredibly powerful, but the desing is certainly worth paying for... So I suppose the designer's point gets made.
Pixel Block Chocolates
Tithi Kutchamuch Creates Chocolate With a Social Message
Trend Themes
1. Social Message Chocolate - Opportunity for creating chocolates with a socially responsible message to appeal to conscious consumers.
2. Interactive Food Design - Opportunity to integrate art and design into food products to create an interactive and visually appealing experience for consumers.
3. Contrarian Marketing - Opportunity to shift away from traditional marketing tactics to create buzz and curiosity around a product through a message that goes against the norm.
Industry Implications
1. Confectionery - The confectionery industry can explore new avenues to enhance product design and create unique experiences for consumers.
2. Marketing - Marketers can take inspiration from contrarian marketing tactics to develop innovative campaigns that attract attention and bring in revenue.
3. Social Responsibility - The trend of incorporating social responsibility into products can expand to the food industry, especially confectionery, to cater to consumers who prioritize ethical products.