North American esports organization Pittsburgh Knights has signed a deal with adhesive product brand Setex Technologies. This partnership will see the duo collaborate to promote a new range of controller thumbstick grips designed for gaming from Setex. The cooperation intends to "raise awareness of innovative gaming grips" in the North American market. To achieve this, a few of the company's content producers will promote the items on social media platforms and live broadcasts to encourage consumers to try a set out for themselves.
James O’Connor, President of Pittsburgh Knights, commented on the partnership: "The Knights love to unite and celebrate all of the best that Pittsburgh has to offer from sports, entertainment, and technology. Setex is a company that speaks to all of these things – their products are for casual and pro gamers alike and we’re proud to partner with another innovative team in Pittsburgh."
Controller Grip Partnerships
Pittsburgh Knights Confirms a Thumbstick Grip Partnership with Setex
Trend Themes
1. Controller Thumbstick Grips - The rising trend of specialized gaming equipment and accessories presents opportunities for innovative companies in the gaming industry to collaborate and create more ergonomic and customizable products.
2. Esports Marketing Partnerships - As the popularity of esports continues to grow, partnerships between esports organizations and brands outside of the gaming industry, such as Setex Technologies, present opportunities for both parties to reach new audiences and promote innovative products.
3. Influencer Marketing for Promoting Gaming Accessories - The use of social media influencers to promote gaming accessories and equipment on platforms like Twitch and YouTube can be an effective way to reach target audiences and drive sales, creating opportunities for influencer marketing agencies and gaming companies alike.
Industry Implications
1. Gaming Accessories - Companies that specialize in the production of gaming accessories, such as controller grips, can capitalize on the rising trend towards personalized and ergonomic equipment for gamers.
2. Esports Organizations - Esports organizations can form marketing partnerships with brands like Setex Technologies to promote their products and reach new audiences, providing opportunities for innovation in the areas of marketing and content creation.
3. Influencer Marketing - Influencer marketing agencies and companies can provide services to gaming accessory companies looking to promote their products on social media platforms through partnerships with influential gamers and content creators.