This infographic takes a look at Pinterest use and gives a few reasons why the site is worth logging on to.
Pinterest is a social media site based on sharing photos on boards specifically titled for a certain category. Examples of board names might be wedding gifts, high heels or birthday cakes. Users can join a board and post their pictures directly to the board for people to see who are interested in that category. In turn, people can follow users and see all their "pins."
According to this inforgraphic, Pinterest has 10.4 million users and growing. Its traffic is up to 12 million monthly unique visitors. Compared to Google+, Pinterest is driving more traffic to other sites. And in terms of user demographics, 97% of Pinterest users are female.
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This Chart Details Why Pinterest Use is on the Rise
Trend Themes
1. Growing Pinterest User Base - The steady increase in Pinterest users presents opportunities for businesses to reach a larger audience through targeted marketing.
2. Increasing Pinterest Traffic - The rise in Pinterest's website traffic indicates potential for businesses to generate more website visits and conversions through strategic pins and links.
3. Female-dominated Pinterest Community - The high percentage of female users on Pinterest offers businesses the chance to tailor their products and services to this demographic, tapping into a lucrative market.
Industry Implications
1. E-commerce - The growing Pinterest user base and increased website traffic creates opportunities for online retailers to showcase their products and drive sales through visually appealing pins.
2. Marketing and Advertising - Businesses can leverage Pinterest's popularity by incorporating it into their marketing strategies, creating visually engaging content to increase brand awareness and attract new customers.
3. Event Planning and Design - As Pinterest serves as a go-to platform for creative inspiration, professionals in the event planning and design industry can showcase their work and gain clients by establishing a strong presence on the site.