Nike unveiled a new colorway for its popular Dunk Low silhouette titled 'Pink Oxford.' This is a pastel colorway inspired by popular collegiate colors. The upper of the shoe is two-toned with an eggshell white base and Pink Oxford overlays. The Nike Swoosh logo makes its appearance on the upper in a light, pastel lilac color that blends well with the overall scheme of the sneaker.
The entirety of the Dunk Low Pink Oxford's upper is constructed out of leather. This includes the toe vamp, heel, and eyestay. The Nike name branding can be found on the heel and on the insole in the same pastel lilac color. The only additional color on the Pink Oxford is a creamy, yellowish color around the midsole.
The Dunk Low Pink Oxford will be available beginning September 2nd at an MSRP of $110 USD.
Collegiate Pastel Sneaker Colorways
Nike Unveiled the Dunk Low in a new 'Pink Oxford' Colorway
Trend Themes
1. Collegiate Pastel Sneaker Colorways - Nike's Pink Oxford Dunk Low presents an opportunity to develop the collegiate pastel sneaker trend further.
2. Two-toned Sneaker Uppers - The use of two-toned uppers in the Pink Oxford Dunk Low hints at a potential trend in the use of differing materials and colors for uppers.
3. Pastel Branding Accents - The use of pastel accent colors for branding on the Pink Oxford Dunk Low signals an opportunity to incorporate understated branding with subtle pastel accents.
Industry Implications
1. Footwear - The Pink Oxford Dunk Low exemplifies a potential disruption within the footwear industry with the use of pastel colorways, two-toned leather uppers, and understated branding.
2. Fashion Apparel - With the popularity of sneaker culture, integrating pastel sneaker colorways like the Pink Oxford may create a new market for fashion apparel.
3. Design - Using color theory and innovative material pairing ideas within the creation process of footwear aligns with innovative developments in the design industry.