GT's Living Foods' first-ever fan-made flavor started with a flavor contest on social media and more than 17,000 submissions were considered before the launch of Pomelo Pink Lemonade kombucha. Fans were invited to vote for their favorite flavor and the top three also included close contenders like Tropical Colada and Cherry Hibiscus.
SYNERGY Pomelo Pink Lemonade Raw Kombucha earned the most support from the 25,000 plus votes cast, and it shares the taste of sweet pomelo, tart yuzu and delicate jasmine to reinvigorate classic pink lemonade recipes. Beyond being impressive for its flavor, this bottled raw kombucha beverage is packed with nine billion living probiotics to nourish the gut microbiome, as well as organic acids and active enzymes to boost metabolism and nutrient absorption.
Fan-Created Kombucha Beverages
Pomelo Pink Lemonade Kombucha is a First for GT's Living Foods
Trend Themes
1. Fan-created Kombucha Beverages - Unlocking consumer creativity through crowd-sourced flavor innovation for kombucha beverages.
2. Raw Kombucha Innovation - Leveraging probiotics and organic ingredients for enhanced health benefits in kombucha products.
3. Social Media Flavor Contests - Harnessing social media engagement for driving product development and brand interaction in the beverage industry.
Industry Implications
1. Beverage Manufacturing - Exploring collaborative product development strategies to engage consumers and drive innovation in the beverage sector.
2. Health and Wellness - Integrating probiotics and organic ingredients to create functional and healthy beverage options in the health and wellness industry.
3. Digital Marketing and Social Media - Utilizing social media platforms as a powerful tool for generating consumer insights and co-creation opportunities in the marketing landscape.