The Pierrepont Hicks FW 2011 may look like just a series of illustrations, but it really is just a brand showing a different way of promoting new looks for their accessories this coming season.
Normally when new clothes are being marketed for the season, they use models to showcase what they've got. In the case of the Pierrepont Hicks FW 2011 Collection, the brand has decided to go a completely different route. They've enlisted the help of artist Jonathan Bartlett to illustrate the new neckties and bowties that one can expect -- with animals wearing them. If that's not unusual enough, the concept also shows the creatures in a mugshot scenario. As for the accessories themselves, expect bold, plaided patterns that'll perfectly suit any attire.
Animal Mugshot Lookbooks
Pierrepont Hicks FW 2011 Uses Promotional Tools in an Unconventional Way
Trend Themes
1. Illustrated Lookbooks - Brands can create unique promotional tools by using illustrations instead of traditional model photography.
2. Unconventional Marketing - Brands can attract attention by using unexpected marketing tactics, such as featuring animals in mugshot scenarios.
3. Bold Accessory Patterns - Accessories with bold, plaided patterns can be a trendy choice for the upcoming season.
Industry Implications
1. Fashion - Fashion brands can explore creative ways of promoting accessories and showcasing new collections.
2. Illustration - Illustrators can find opportunities to collaborate with fashion brands to create unique and eye-catching promotional tools.
3. Animal-related Industries - Animal-related industries, such as pet stores or animal shelters, can use animal-themed promotional tools to attract customers and increase brand awareness.