Hightower recently unveils the new Picnic series that is made by +Halle, which is a brand partner of the company. This is made with the help of Form Us With Love with a theme that is meant to inspire teamwork to create a cohesive environment through design. The range combines a table and seating solution into one singular design, working as a multifunctional silhouette that is perfect for meetings or dining.
CEO of Hightower Natalie Hartkopf states that "The loss of camaraderie during the pandemic inspired us to seek out a way for people to regain collective trust within public spaces. Picnic’s innovative design, coupled with its different configurations, allows people to come together and interact as they would around a campfire, but indoors."
Collaborative Playful Bright Furniture
Hightower Introduces the Joint Picnic Series by +Halle
Trend Themes
1. Collaborative Furniture Design - Opportunity for furniture companies to create products that inspire teamwork and community building in public spaces.
2. Multifunctional Design Solutions - Chance for designers to create products that serve multiple purposes in a single design and maximize functionality.
3. Indoor-outdoor Hybrid Furniture - Potential for companies to create products that merge indoor and outdoor furniture for versatile and adaptable use in various settings.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can incorporate collaborative and multifunctional design elements into their products to meet consumer demand.
2. Interior Design - Interior designers can recommend collaborative and multifunctional furniture to create cohesive and adaptable spaces for clients.
3. Hospitality - Hotels, restaurants, and other hospitality venues can incorporate the indoor-outdoor hybrid furniture design to create versatile spaces for guests and increase their satisfaction.