Get out of the coup and don some new feathers in a smarter and stylish way; at least, that is what the Piazza Italia ad campaign would have you do. Forget about sucking your wallet dry to afford that new dress or cardigan, Piazza Italia has you covered in a more affordable fashion.
Conceived and executed by Florence-based ad agency Diaframma ADV, the Piazza Italia ad campaign shows that this fashion house doesn't want you to be just about chicken. Instead, be braver and more intelligent to step away from the crowd. In fact, the tag line that accompanies these poultry-ridden images is 'Be intelligent.' A simple statement for a simple solution, wouldn't you say?
Profuse Poultry Campaigns
The Piazza Italia Ad Campaign Urges You to Not Be a Chicken
Trend Themes
1. Affordable Fashion - Opportunities for disruptive innovation in creating affordable, accessible, and stylish clothing options for consumers.
2. Individuality and Bravery in Fashion - Opportunities for disruptive innovation in creating fashion campaigns that promote individuality and self-expression over conformity.
3. Humorous Advertising - Opportunities for disruptive innovation in creating advertising that uses humor and playful imagery to grab consumers' attention and communicate brand messaging.
Industry Implications
1. Fashion Retail - Opportunities for disruptive innovation in the fashion industry to create affordable, accessible, and unique clothing options for consumers, as well as using humorous advertising campaigns to attract and retain customers.
2. Advertising and Marketing - Opportunities for disruptive innovation in creating advertising and marketing campaigns that use humor and playful imagery to communicate brand messaging and engage with audiences.
3. Photography and Graphic Design - Opportunities for disruptive innovation in the creative design industry to create visually striking and humorous designs for advertising campaigns, such as the Piazza Italia one.