The Photovine app is a picture--sharing service unlike others that are out there on the market. This app, developed by Google, is based on the idea of sharing with your friends and family and is focused on a central theme.
Basically, how the Photovine app works is that someone takes a photo, shares it and another person makes an association to the photo with their own; if someone took a photo of a carrot that they were eating, another person might take a photo of their garden. This is a clever app for those of you who like to share photos.
Implications - Consumers are looking for new solutions to stay connected and share their experiences with their friends and families. The Photovine app is a prime example of a solution that is simplifying the process of sharing. Companies should take this into account when creating new services and build digital strategies that connect their consumers.
Communal Photo Apps
Photovine App is a Theme-Based Picture Sharing Service
Trend Themes
1. Theme-based Picture Sharing - The trend towards apps that encourage users to share photos around a central theme presents an opportunity for companies to create new ways for consumers to connect.
2. Associative Photo Sharing - The trend towards apps that encourage users to make associations between photos presents an opportunity for businesses to create more immersive and interactive experiences for their customers.
3. Communal Photo Apps - The trend towards communal photo apps presents an opportunity for businesses to create new platforms for consumers to share and connect with others around shared interests.
Industry Implications
1. Social Media - The communal and associative nature of the Photovine app suggests that social media platforms could capitalize on this trend by creating new features that encourage unique and interactive ways to share content.
2. E-commerce - The theme-based nature of the Photovine app suggests that e-commerce businesses could use this trend to create new ways for consumers to share and discover products based on shared interests and preferences.
3. Travel and Hospitality - The communal nature of the Photovine app presents an opportunity for travel and hospitality businesses to create new platforms for travelers to share photos and experiences around specific destinations or experiences.