Popular dating app 'Badoo' recently rolled out its new photo verification feature, which is designed to prevent catfishing. With more people using online dating platforms, there is a growing problem with users making profiles with false information. This dating app wants to ensure that all users are who they say they are by making them verify their identify right off the bat.
As part of its new female-focused agenda, Badoo is launching a photo verification feature. In order to verify a profile, the app asks the user to take a selfie with a unique pose. A team of over 5,000 moderators will then check to make sure that the individual's selfie matches the pictures included in their profile. The feature not only ensures that users are who they say they are, but it also ensures that they are only using current photos.
With ghosting, catfishing and fake profiles listed as some of women's top dating concerns, this new feature helps to create a safer and more accountable dating environment.
Catfish-Eliminating Dating Apps
This Dating App Uses Photo Verification to Prevent Catfishing
Trend Themes
1. Photo Verification - Implementing photo verification features can prevent catfishing on dating apps.
2. Increasing Online Dating Usage - As more people turn to online dating, the problem of fake profiles and catfishing grows, creating opportunities for innovation.
3. Enhanced User Safety - The development of features like photo verification improves user safety and contributes to a more secure online dating experience.
Industry Implications
1. Online Dating - The online dating industry can adopt photo verification features to address the issue of catfishing and enhance user experience.
2. Online Moderation - The need for thousands of moderators to verify user photos presents opportunities for the growth of the online moderation industry.
3. Digital Identity Verification - The development of photo verification features in dating apps highlights the importance of digital identity verification, potentially benefiting the digital verification industry.