ZTE Corporation is one of the largest global communication brands and for the company's next smartphone device scheduled to unveil next year, the team has asked its consumers to aid in the making of the phone's design. Furthermore, ZTE has put out a call to its shoppers to crowdsource the new aesthetic by connecting with the company online. The campaign, entitled Project CSX, will see consumers influence the features and functionality of the next smartphone model.
Project CSX puts the control in the hands of the consumer by asking via a online submission platform for consumers to share their ideas on how they would like the next ZTE smartphone to look and perform. The project even expands past the aim to crowdsource a design of a phone, by also allowing consumers to share thoughts on tablets and smartwatches. The only catch is all ideas submitted have to be feasible.
Crowdsourced Phone Design Campaigns
ZTE is Asking Consumers to Build its Next Smartphone
Trend Themes
1. Crowdsourced Product Design - Businesses can open up their design process to consumers, allowing for greater engagement and feedback.
2. Consumer-driven Innovation - By allowing consumers to have a say in the design process, businesses can create products that better meet their needs.
3. Online Submission Platforms - Platforms that allow consumers to submit ideas for product design can spark creativity and engagement among consumers.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can benefit from crowdsourced design by developing products that better meet the needs of consumers.
2. Consumer Electronics - Crowdsourced design can improve the functionality and aesthetics of consumer electronics in general as well, including tablets and smartwatches.
3. Marketing and Advertising - Crowdsourced design campaigns can generate buzz and excitement around a product launch, and can be a key way for brands to showcase their commitment to innovation and listening to customers.