Matchstick Data Sticks
Phillu is Data Storage in a Matchbox
The Phillu is a new kind of device for data storage that takes its image and function from a simple box of matches. It can hold up to 45 GB of data divided into 9 removable match-shaped sticks. Apart from the cool design, it has great capabilities. If you "light" one of the matches" by hitting the sticker with the head of a stick, the data contained is automatically transferred to another Phillu without having to use a computer!
Trend Themes
1. Matchstick Data Storage - The trend of using matchstick-inspired designs for data storage devices like the Phillu presents opportunities for disruptive innovation in portable data storage solutions.
2. Removable Data Sticks - The trend of utilizing removable match-shaped sticks for data storage, as seen with the Phillu, opens possibilities for disruptive innovation in modular storage formats.
3. Wireless Data Transfer - The trend of enabling wireless data transfer between devices, exemplified by the Phillu's ability to automatically transfer data by 'lighting' a match, creates opportunities for disruptive innovation in simplified file sharing methods.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation opportunities in matchstick-inspired data storage devices like the Phillu.
2. Storage Solutions - The storage solutions industry can find opportunities for disruptive innovation by developing removable match-shaped sticks for data storage, such as those used in the Phillu.
3. File Sharing - The file sharing industry can capitalize on the trend of wireless data transfer, exemplified by the Phillu, by creating simplified and automated methods of transferring files between devices.