The Philips Series 9 Pro electric shaver is the latest grooming tool from the brand focused on providing consumers with a way to easily tame their facial hair in a comfortable way. The shaver is equipped with the ProLift Trimmer functionality that will work to lift the hairs in a gentle manner before cutting them to ensure the exact kind of results desired are achieved. The unit will work effectively to clean up stubble that has grown in throughout the day or even keep multi-day beards looking their best.
CEO at P&G Grooming Gary Coombe commented on the new Philips Series 9 Pro electric shaver saying, "The Braun buyer grooms his entire life, not just his face. He’s a curious curator who values experiences over things. So, we innovated a shaver to meet his needs — whether he’s perfecting his look while putting on the perfect suit or quickly cleaning up that week-old beard at his campsite. Where our Braun guy goes, the Series 9 Pro can keep up."
Hair-Lifting Electric Shavers
The Philips Series 9 Pro Electric Shaver Offers Precision Control
Trend Themes
1. Electric Grooming Tools - The rise of hair-liftings electric shavers presents an opportunity for the development of other innovative electric grooming tools.
2. Precision Grooming - The ProLift Trimmer functionality in the Philips Series 9 Pro electric shaver highlights an opportunity for developing more precise grooming solutions.
3. Multi-functional Shavers - The claim by CEO of P&G Grooming that the new Philips Series 9 Pro shaver meets the needs of the Braun buyer presents an opportunity for the development of multi-functional shavers that cater to different grooming needs.
Industry Implications
1. Personal Care - The rise in hair-lifting electric shavers creates an opportunity for growth in personal care industry.
2. Consumer Electronics - The development of electric grooming tools provides an opportunity for the growth of consumer electronics market.
3. Men's Grooming - The latest Philips Series 9 Pro electric shaver, marketed to the Braun buyer, highlights an opportunity for growth in men's grooming industry.