The Philipp Plein Resort '16 Collection gives emoji fashion a luxurious makeover. For his summer collection, the German designer fused his opulent aesthetic with iconic images.
With looks only the fashionably brave can wear, this collection offers a wide range of contemporary clothing. Fashion fans are introduced to digitized emoji motifs branded on rounded sleeve coats, leather biker jackets, bombers, mini dresses and more. The most impressive piece from this collection is a bedazzled mini dress that is riddled with various emojis, from the iconic heart-eyed smiley face to the shining star. Among the eccentric emoticons, a pair of squared-off Pac-Man pumps trigger nostalgia.
While this collection does showcase a variety of embellished looks, the Philipp Plein Resort '16 collection also offers less embellished styles and monochromatic clothing.
Luxurious Emoji Fashion
This Philipp Plein Resort Collection Boasts Pop Culture Influence
Trend Themes
1. Luxurious Emoji Fashion - Emoji motifs are becoming a popular trend in the fashion industry, offering a fresh and playful aesthetic to clothing.
2. Contemporary Clothing - The integration of digital imagery and bold colors is a trend in modern fashion that allows designers to create expressive and unique pieces.
3. Nostalgic Influences - Pac-Man pumps in the Philipp Plein Resort '16 Collection demonstrate a trend of retro elements making a comeback in modern fashion.
Industry Implications
1. Fashion Industry - The incorporation of emojis in Philipp Plein Resort '16 Collection represents a new business opportunity for fashion designers to incorporate digitized components into their designs.
2. Technology Industry - The integration of emojis and other digital motifs in fashion presents an opportunity for the tech industry to collaborate with fashion designers and create unique designs incorporating their technology.
3. Marketing Industry - The use of a recognizable image such as the Pac-Man character in the Philipp Plein Resort '16 Collection demonstrates the powerful marketing tool of nostalgia and its ability to connect with consumers.