The Pharrell x adidas NMD Human Race are poised to be one of the most coveted sneakers of 2018 and adding to the excitement is the news that certain colorways will only be available in China. These region-specific colorways are set to include 'Happy' gold metallic, 'Passion' red, 'Peace' blue and 'Youth' green. The tops of the shoes will also display the names of the colors in bold white text. Each pair will also come with detailed white Boost midsoles, EVA insert overlays, a cage lacing system and a trail rubber out-sole.
Much like the original BBC Hu NMD, these exclusive colorways will be released in very limited amounts. The release of these China-exclusive sneakers shows a commitment by adidas in breaking into the growing Chinese sneaker market. The incredible sneaker craze has steadily spread across the world and with larger demand in China, more and more shoe companies are looking to appease the large and wealthy market. The Pharrell x adidas NMD may be one of the first sneakers to be released with specific colors in China, but these will not be the only shoes to attempt something new in the region.
Exclusive Colorway Sneakers
The Pharrell x adidas NMD Will Offer a Limited Release in China
Trend Themes
1. China-exclusive Sneakers - The release of China-exclusive sneakers presents an opportunity for brands to tap into the growing Chinese sneaker market.
2. Limited Edition Colorways - The popularity of limited edition colorways creates a disruptive innovation opportunity for sneaker brands to generate hype and exclusivity.
3. Regional-specific Sneaker Releases - Releasing region-specific sneaker colorways allows brands to cater to the specific tastes and preferences of different markets.
Industry Implications
1. Sneaker Industry - The sneaker industry can benefit from capitalizing on the demand for limited edition and region-specific releases.
2. Fashion Industry - The fashion industry can take advantage of the trend of releasing exclusive colorways, creating excitement and driving sales.
3. Global Footwear Market - The global footwear market can explore new opportunities by targeting affluent Chinese consumers with region-specific sneaker releases.