As much as tanning has been glorified thanks to reality TV shows like 'Jersey Shore' and 'The Real Housewives,' the Pharma Nostra ad campaign shows that unsafe sun exposure is not a game. Instead, it can lead to serious skin cancer, something that no one should suffer through.
Conceived and executed by Tag Comunicação, an ad agency based in Brazil, the Pharma Nostra ad campaign is especially important considering the amount of sun Brazilians are exposed to on a daily basis. Through deceptively playful images of classic games such as Hangman and Tic Tac Toe, the Pharma Nostra ad campaign illustrates its tag line, "Whoever puts it’s skin at stake, always loses." The irritated red splotches demonstrates that point quite painfully.
Skin Cancer Campaigns
The Pharma Nostra Print Ads Shows That Sun Exposure is Not a Game
Trend Themes
1. Skin Cancer Awareness - Opportunity to develop innovative campaigns and technologies that raise awareness about the dangers of sun exposure and promote skin cancer prevention.
2. Health Education Gamification - Opportunity to use gamification strategies to educate and engage individuals in learning about skin cancer, making the topic more appealing and interactive.
3. Visual Communication in Health Advertisements - Opportunity to create visually impactful and attention-grabbing ad campaigns that effectively convey serious health messages through creative and engaging imagery.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies to develop impactful campaigns that raise awareness about the risks of sun exposure and effectively communicate the importance of skin cancer prevention.
2. Healthcare and Pharmaceuticals - Opportunity for pharmaceutical companies to invest in research, development, and distribution of sun protection products and skin cancer treatments.
3. Health Education and Wellness - Opportunity to create educational programs and initiatives that promote skin health, sun protection, and skin cancer prevention to the general public.