Screw models and flesh tones--the Petrou\Man Spring/Summer 2010 catalogue proves that striped and star-spangled skin beats nudity any day, so long as fierce suits and separates are involved. The patterned full-body socks the models rock punctuate the fashions in this lookbook quite nicely.
We've seen a number of men's fashion shoots that eschew flesh by covering up models' faces, necks and hands with patterned fabric. Check out more images of the Petrou\Man Spring/Summer 2010 catalogue above, and keep clicking for more skin-free fashiontography.
Striped & Star-Spangled Skin
PetrouMan Spring/Summer 2010 Eschews Flesh for Fashion
Trend Themes
1. Skin Pattern Fashion - The trend of using patterned fabrics to cover up skin in fashion shoots presents opportunities for disruptive innovation in textile manufacturing and printing technologies.
2. Full-body Socks - The use of full-body socks in fashion photography offers opportunities for disruptive innovation in hosiery and compression wear industries.
3. Non-nude Fashion - The move towards non-nude fashion imagery offers opportunities for disruptive innovation in clothing and accessory design that focus on patterns and textures.
Industry Implications
1. Textile Manufacturing - The trend of using patterned fabrics in fashion photography presents opportunities for disruptive innovation in textile manufacturing processes and materials.
2. Hosiery - The use of full-body socks in fashion photography offers opportunities for disruptive innovation in hosiery design and materials.
3. Clothing and Accessories - The movement towards non-nude fashion imagery presents opportunities for disruptive innovation in clothing and accessory design that focus on patterns and textures.