Berling start-up Baze hopes to revolutionize the ritual of supplement intake through a personalized vitamin experience. The company advises consumers about the type of supplements they should be taking and their dosage. Everything is based on the individual's body chemistry.
The personalized vitamin experience is a subscription-based service. Monthly retailing for $79 USD, Baze sends the consumer a blood-testing device. Once the samples reach the lab, the blood is checked for nutrient levels of magnesium, copper, zinc, omega-3, selenium, as well as vitamins B12, E, and D. In addition, consumers fill out a nutrition goal and current health status questionnaire via Baze's mobile app which further contributes to the specificity of the service. Due to the nature of the subscription service, individuals are encouraged to frequently send their blood for testing.
Health-Boosting Personalized Vitamins
Baze Takes Dietary Supplements to the Next Level
Trend Themes
1. Personalized Vitamin Subscription - The subscription-based personalized vitamin experience offered by Baze presents an opportunity for brands to create similar services that cater to individual health needs.
2. Blood Testing for Nutrient Levels - The use of blood testing to determine nutrient levels for personalized vitamin intake presents an opportunity for labs and testing companies to offer similar services to the health and wellness industry.
3. Mobile App for Nutrition and Health Status Tracking - The use of mobile apps to track nutrition and health status presents an opportunity for businesses to create similar tools that can help customers maintain their health through personalized lifestyle advice.
Industry Implications
1. Health and Wellness - Baze's personalized vitamin service presents an opportunity for companies in the health and wellness industry to offer personalized solutions that cater to individual health needs.
2. Nutrition and Dietary Supplements - Baze's personalized vitamin service presents an opportunity for the nutrition and dietary supplement industry to create personalized solutions that cater to individual nutrient needs.
3. Healthcare Technology - The use of blood testing and mobile apps for personalized nutrition and health tracking presents an opportunity for healthcare technology companies to create innovative solutions that can revolutionize the way individuals manage their health.