Groupon created a new personalized user experience for its mobile app and website, which will be available to certain users in the United States and Canada and showcases new inventory as well as repetitive purchases.
The new personalized user experience will show recommended products and includes enhanced search capabilities, where results will factor in the location and intent of the user. Groupon will look to expand these features to more users in the United States and Canada during the second quarter of 2021. The new features come as Groupon is running a four-week campaign, named So #@$%ing Ready, which connects local merchants with customers to regain a sense of normalcy.
"Our customers told us they wanted a more curated, relevant experience, and these changes make it easier for them to find exactly what they're looking for when they come to Groupon — while continuing to inspire them to try something new," said John Higginson a Cheif Technology Officer at Groupon.
Personalized Purchasing Platforms
Groupon Launched New Personalized User Experience Features
Trend Themes
1. Personalized Purchasing - The trend of personalized purchasing platforms like Groupon introduces opportunities for localized discount offers and customized interfaces.
2. Enhanced Search Capabilities - The trend of enhancing search capabilities allows for more intuitive user experiences and can lead to increased sales and customer satisfaction.
3. Curated Product Recommendations - The trend of curated product recommendations can lead to increased engagement and purchases by showing customers items they may not have discovered on their own.
Industry Implications
1. E-commerce - The e-commerce industry benefits from personalized purchasing platforms by allowing for targeted promotions and improved customer experiences.
2. Local Businesses - Local businesses benefit from personalized purchasing platforms by reaching targeted audiences and regaining a sense of normalcy post-pandemic.
3. Tech - The tech industry benefits from enhanced search capabilities by providing more efficient and effective options for users to find what they are looking for on various platforms.