Spotify partnered with Withings to create the unique 'Aura Connected Alarm Clock,' an app that creates a personalized playlist for each user. The idea for this app is to allow users to fall asleep and wake up to music that will enhance their mood based on personal preferences.
The app is geared towards music lovers who rely on tunes to help them fall asleep as well as start their day off right. In order to create a personalized playlist, the user will set their alarm and select recommended songs through the Spotify Connect platform. Each of the "custom-made recommendations take into account the user's music preferences and use aggregated data from its Aura Sleep Sensor."
Using Spotify's song database -- which is filled with over 30 million tunes -- this app collects and distributes custom selections for each user. Using this platform will not only allow users to feel more connected to the brand but will also increase the usage of music platforms and boost individual energy levels.
Personalized Playlist Apps
This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To
Trend Themes
1. Personalized Playlist Apps - Apps that personalize playlists, based on user preferences, are the future of music and audio services.
2. Connected Sleep Apps - Apps that use data to personalize music, adjust lighting, and optimize sleep environment will transform the sleep industry.
3. Music Data Aggregation - The use of aggregated data from various music streaming platforms to customize music experiences will disrupt music and audio services.
Industry Implications
1. Music Streaming - Music streaming services can personalize playlists and harness data to enhance user experience and engagement.
2. Sleep Tech - Sleep technology companies can integrate music-based alarm clocks and connected apps to improve overall sleep quality.
3. Smart Home - Smart home companies can enhance the user experience through the integration of personalized music playlists and connected sleep apps.